Western Europe is forecast to drop almost 9 million pay-TV subscribers between 2023 and 2029.
New data from Digital TV Research says pay-TV subscribers will fall by 8% to 93 million. However, the figure is not as bad as the United States where pay-TV penetration will fall from 58% in 2023 to 53% in 2029.
Simon Murray, Principal Analyst at Digital TV Research, said: “Pay satellite TV will be the biggest loser because most DTH platforms do not offer broadband access. This is not true of Sky, which wants to convert its satellite TV subscribers to its streaming platforms. Sky will lose 1.8 million satellite TV subs in both Germany and the UK as well as a further 1.3 million in Italy – or nearly 5 million in its five territories between 2023 and 2029.”
Pay-TV subscriber counts will fall for 14 of the 18 countries between 2023 and 2029. Germany will lose 2.7 million subs, with the UK down by 2.0 million, Italy 1.5 million and France by 1.1 million.
IPTV will gain 1 million subscribers between 2023 and 2029, with pay satellite TV down by 6.4 million, pay DTT down by 0.8 million and cable down by 2.4 million.
Source: Digital TV Research
