Germany’s ProSiebenSat.1 fought back in the final three months of 2023 after a challenging year that saw a decline in revenues to €3,852 million compared from €4,163 million in the previous year.
A star attraction was the streaming service Joyn with a new quarterly record of 6.3 million monthly video users and a viewing time of 8.8 billion minutes. At the same time, AVOD revenues increased by 37%.
Bert Habets, Group CEO ProSiebenSat.1 Media SE said the strategy of centring the TV business around Joyn was starting to pay off. “We are increasingly focusing on local and live content to strengthen our TV channels and scale Joyn by investing significantly more in this area in 2024. Exclusive content is the driver that will enable us to further improve the monetization of our reach – both in traditional TV and on our digital offerings. With our focus on Entertainment, we also evaluate opportunities to crystalize value from our non-core assets, depending on the market environment.”
Advertising revenues in the audio business and in programmatic trade of advertising time increased. In total, digital & smart advertising revenues in the German-speaking region were up 10% compared to the previous year. Their contribution to advertising revenues in the German-speaking region now stands at 16%.
ProSiebenSat.1 expects Entertainment advertising revenues in the German-speaking region to grow by around 2%. While the TV advertising revenues included in this figure should remain stable, digital & smart advertising revenues are likely to continue their upward trajectory.
