Danish telco Nuuday, which runs the Yousee cable brand, has suspended its investment in original content production.
The company is blaming increased production costs and an increasingly saturated market.
The company says it will now concentrate on improving its streaming offer by working with the major platforms.
“Yousee is first and foremost an aggregator. It is no longer true that no Danish content is produced. TV 2 airs a new TV series episode nearly every week throughout the year. We try to take advantage of that. We have never had any ambition to be competitors on the content market,” said Kim Poul Christensen, media director at YouSee, reported by the media consultancy Mediavision.
“You should never say never. But I would say that we, as the market leader in this area, will always take advantage of the situation. And as it looks now, the situation is completely different from when we chose to start production,” says Christensen.
The company made its first foray into content in 2019, when it launched Xee, later See, in partnership with Fox.
Its YouSee Originals brand found success with award-winning shows including Sunday and Junglen.
