RTL AdAlliance is now handling the monetisation of Dailymotion Advertising following a new agreement between the two companies.
The media sales house has added the online video platform and provider of proprietary video players to its growing Total Video portfolio.
The video offering of Dailymotion Advertising includes its proprietary video platform, available online as well as via app on mobile devices, and smart TVs, alongside a diversified portfolio of online video media brands.
Advertisers will be able to tap into an audience of over 450 million monthly active users and over 6 billion video views.
Stephen Byrne, VP Partnership Development at RTL AdAlliance said. “The appetite for video content, from short-form online video to long-form content on smart TVs, is growing rapidly. Dailymotion has been a pacemaker in providing consumers with high-quality content, making them a great addition to our online video offering.”
Damien Alzonne, Head of Partnerships at Dailymotion Advertising added: “RTL AdAlliance’s European DNA and integrated multi-platform approach to international brands and advertisers make it an ideal business partner, as our platform addresses a global audience.
The partnership was piloted in Germany, Austria, Switzerland and the Nordics being successfully rolled out in France and the UK.
