Jonathan Broughton is moving from the European Broadcasting Union to take up a new role at PlumResearch.
Broughton has been named as research director at the company, which specialises in linear TV, SVOD, and AVOD markets.
“Jonathan’s strategic vision will be invaluable as we enhance our analytics capabilities and solidify PlumResearch’s leadership in the market. His media expertise will guide our innovative efforts and strategic direction, ensuring PlumResearch continues to be the cutting edge of entertainment analytics,” said Lukasz Jeziorski, Founder & CEO, PlumResearch.
Prior to serving as the EBU’s director of strategy, Broughton worked for Workshare Consulting, Media Business Insight, and IHS Markit. “The digital landscape is still in a state of immense flux, underscoring the critical need for precise audience insights to shape effective strategies. I’m excited to be joining a team renowned for its innovative and unmatched capacity for delivering actionable insight,” he said.
