AVOD and FAST Channel provider wedotv is launching a telenovela channel in March 2024.
The FAST Channel, called wedo amor, will be available first on Sling Freestream as part of wedotv’s entry into the US market. The schedule features telenovelas sourced from producer and distributor Big Media, which represents a library of over 7,000 hours of series from RCTV International.
The lineup includes well-known titles such as Leonela, Cristal, La Dama de Rosa, Kassandra, Mi Gorda Bella, Mis Tres Hermanas, La Mujer de Judas, Angelica Pecado and Juana La Virgen.
“Telenovelas practically invented the concept of binge watching. They have dedicated fans who will spend hours watching their favourite characters go through trials and triumphs, loss and love,” said Chris Sharp, Co-CEO of wedotv. “The initial response to wedo amor has been strong and we’re delighted to launch this in the US with Sling Freestream and Local Now.”
Meanwhile, as part of wedotv’s US debut, FAST Channel wedo big stories has launched on satellite operator Intelsat’s Galaxy 19 satellite, Sling Freestream and Allen Media Group’s Local Now. In addition, AVOD platform wedotv is now available on Comcast Xfinity set-top boxes as well as in all major app stores in the US.
“Last year, we began our international rollout across Europe with a focus on providing each market with localised versions of our channels and securing distribution on a wide variety of platforms and apps. It’s an approach that has worked for our distribution partners as well as our advertisers,” said Philipp Rotermund, Co-CEO of wedotv. “The US is a challenging market due to its size and diversity, but with these channels we feel we are able to serve prominent audience sectors with offerings that are both high quality and free to view.”