Agile TV platforms in Italy and Masmedia TV in Spain have agreed to distribite Rakuten TV’s services.
The alliances were announced at MWC 2024 in Barcelona.
Agile TV is a leading provider of digital OTT TV and video distribution solutions, offering a comprehensive portfolio of scalable products, SaaS applications, and cloud-based services for telcos, such as Tiscali in Italy. Masmedia TV provides a technological tool so that operators can offer their customers a streaming pay-TV service with a high degree of personalisation and numerous content alternatives, with Adamo being one of its main customers.
Jorge del Puerto, European Head of Partnerships and Distribution at Rakuten TV said; “The agreements with Agile TV and Masmedia TV are part of the strategy we have as a company to become a reference partner for telcos. Agile TV and Masmedia TV perfectly complement traditional telco services, allowing telco customers to access Rakuten TV content.”
The new agreements are part of the Rakuten TV strategy to develop local partnerships. In recent years these have included Netgem in the UK and Ireland, Zattoo in Germany, Austria and Switzerland and Alteox in Luxembourg where Rakuten TV currently offers its TVOD service.
