DAZN has agreed to pilot GeoComply’s advanced geolocation solution (GeoComply Core) to as part of its Content Access Control systems.
It follows the launch last year by the sports streamer of GeoComply’s VPN and proxy detection solution, GeoGuard.
GeoComply says its spoof-proof technology enhances the accuracy of online fraud and piracy prevention and addresses the industry-wide issue of hijacked residential IPs being used to gain unauthorised access to content.
“The global sports streaming market is evolving at an incredibly rapid pace making it even more critical for us to put safeguards in place that will protect our contractual relationships with the sports leagues and ensure that we’re preventing the misuse of our platform by fraudsters,” said DAZN CTO Sandeep Tiku.
The GeoComply technology is already used by streaming services and broadcasters services around the world including BBC, ITV, beIN Sports, and Amazon Prime Video. It has also been adopted by gaming and financial services businesses operating in highly regulated markets.
“It’s become clear that the streaming industry needs more than IP based blocking to support international streaming businessmodels, which is exactly why we’re planning to work side-by-side with DAZN to deploy GeoComply Core as its solution for geolocation compliance,” said GeoComply CEO Anna Sainsbury.
The solution runs hundreds of location data, device integrity, and identity fraud checks on every geolocation transaction to detect suspicious activity and ensure content reaches the right audience, in the right location, at the right price.
