Titan OS, the recently introduced independent operating system for connected TV, has selected One Trust as its data privacy partner.
Its rolling out OneTrust’s consent management platform (CMP) across its operating system.
“Our partnership with OneTrust underscores our unwavering commitment to transparency and user privacy at the core of our product,” stated Tim Edwards, COO at Titan OS S.L. “OneTrust allows us to ensure we honour viewer’s rights, respect their choices and make sure we are transparent in the use of personal information when offering tailored TV experiences”.
OneTrust’s CMP helps Titan OS safeguard user privacy and enable compliance with privacy regulations and industry frameworks.
“The rapid rise of connected TV signals a demand for personalized TV experiences tailored to individual preferences. Honoring users’ preferences and protecting their privacy doesn’t just help brands stay compliant, it also allows them to enhance customer experiences and build trust with their audiences,” said Blake Brannon, Chief Strategy Officer at OneTrust
OneTrust’s CMP collects, tracks, and signals user consent preferences, ensuring accurate recording and respect for user choices. By providing the tooling to exercise data privacy rights and signal purpose-based data to verified AdTech vendors, OneTrust enables Titan OS to adhere to data privacy regulations such as the General Data Protection Regulation (GDPR) and IAB Transparency and Consent Framework (TCF 2.2).
