DAZN has hired former Canal+ executive Brice Daumin to oversee its French operations.
Brice Daumin, who has over 25 years experience in the French media and telecoms sector, will be CEO of its French and Swiss operations.
He spent 16 years at Canal, the last 10 as director of Canal+ Suisse.
Shay Segev, DAZN Group CEO, said: “DAZN’s global sports offering expanded into France last year and we’re excited to announce that Brice Daumin is joining our team to help us grow in this evolving market. With his extensive in-market experience across our strategic imperatives – customer focus, commercial development, and distribution – Brice will play a key role in our long-term development in France.”
Brice Daumin, DAZN France CEO, added: “The opportunities for further growth in France are clear, especially when you look at the expanding range of sports entertainment products DAZN is creating – e-commerce, ticketing, social experiences and gaming. The French sports fan is ready for a new experience, one that DAZN will deliver.”
Since its launch in France in August 2023, DAZN has brought French subscribers the best of combat sports including a weekly schedule of top-quality boxing, MMA with the Professional Fighters League and PFL Europe featuring world-class fighters such as Francis Ngannou and Cédric Doumbé, huge PPV boxing line-ups featuring Tyson Fury and Anthony Joshua, such as ‘Day of Reckoning’. DAZN also brings its customers top-tier football including Ligue 1 Uber Eats, and the UEFA Women’s Champions League.
Daumin will report directly into Alice Mascia, whose group responsibilities include her roles as Group Chief Marketing Officer and CEO of DACH.
