Amazon is not supporting Dolby Vision or Dolby Atmos on its newly introduced advertising tier, it has emerged.
The parcels to entertainment company introduced ads for basic Prime Video subscribers on January 29, but unlike other streamers all subscribers will have ads as part of their viewing experience unless they pay a new $2.99 monthly premium.
While ads have been added, it has now become clear that video and audio enhancements Dolby Vision or Dolby Atmos have been removed.
The retrograde step was first observed by the German publication 4K Filme.
Instead those on the ad tier are presented with content using HDR10+ and Dolby Digital 5.1.
The technology has been presented by Dolby as an enhancement to the viewer experience with several operators, including Orange Spain, picking it up.
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