Denmark’s largest integrated energy and telecommunications provider, Norlys, has deployed EPG Correction Distillery from Media Distillery to enhance the user experience for its 500,000 TV customers.
EPG Correction Distillery has been integrated across Norlys’ 50 most popular TV channels, and went live in Q3 2023. The system automatically identifies and labels features before inserting timemarkers in video content.
EPG Correction Distillery gives viewers a more harmonious user experience because it ensures that EPG programme schedule information is accurate. TV service linear broadcasts don’t always align with EPG TV Guide information. Without correction, on replay or catch-up, the viewer might experience the end of the programme being cut off, or they might see the end of the preceding show. Both situations can be jarring, and reduce enjoyment.
“Providing our customers with the very best user experience is our top priority,” said Jacob Vestergaard, Director of TV at Norlys. “With the deployment of EPG Correction Distillery, we’re enhancing our streaming app Norlys Play, and we are certain that our customers will acknowledge this great improvement of data.”
AI is used to automatically analyse broadcasts across multiple channels, in real-time, and makes adjustments so as to ensure alignment with TV guide information. As a result, users can trust the schedules in their EPG, leading to harmonious viewing.
“We congratulate Norlys for demonstrating its commitment to customer satisfaction,” said Roland Sars, CEO of Media Distillery. “We’re extremely proud of the trust shown by Norlys, and we look forward to supporting the company going forward.”
Norlys’ customers now join over 30 million homes around the globe currently enjoying superior UX thanks to Media Distillery technology.
