Credit: David Gray/AFP via Getty Images
Halfway through the Australian Open and the tournament is already delivering record digital audiences for Warner Bros. Discovery (WBD) Sports Europe.
On discovery+, which provides exclusive streaming coverage of the tournament in ten European markets, audiences have grown by +13% overall after eight days of competition (compared to 2023) with minutes watched rising by +17%.
Double-digit audience growth has been witnessed in multiple markets, underpinned by the strong performances of local heroes and a growing appetite for live tennis content including in Finland (+45%), Denmark (+26%) and Germany (+24%). The trend in increasing live match consumption has been mirrored for markets where the Eurosport App provides streaming access including in Hungary (+25%) and France (+13%).
Free highlights clips and additional expert-led content have contributed to a more than doubling of video views on Eurosport’s Tennis YouTube during week one, and more than doubling video views and engagement on Instagram compared to last year.
This year, WBD Sports’ coverage exclusive coverage of the Australian Open across Europe features the expert views of former Grand Slam champions John McEnroe, Mats Wilander, Justine Henin and Boris Becker who regularly join Alex Corretja, Tim Henman, Laura Robson and Barbara Schett.
Exclusive coverage of every match at the Australian Open continues this week on discovery+ and Eurosport.
