CNN as rehired Alex MacCallum in the new role of executive vice president of digital services and products.
MacCallum was previously global head of product for CNN Worldwide and general manager of the ill-fated streaming service CNN+ where she managed product, data, design, growth marketing and business operations.
She joins from the Washington Post where she served as Chief Revenue Officer overseeing subscriptions, partnerships and advertising. At the Post, MacCallum began the transformation of the Post’s business, from changing the way its advertising team was structured to evolving how cross-functional work happens across the company.
MacCallum has also worked for New York Times was the first news editor for the Huffington Post. She graduated from Brown University and holds a law degree from U.C. Berkeley.
She will be based out of CNN’s New York bureau from March 4.
