Platform Communications has appointed marketing specialist Anne-Louise Buick as it launches a new division dedicated to Go-to-Market (GTM) strategy, lead generation and sales enablement.
The new division will complement Platform’s current service portfolio of content creation, PR, communications social selling and thought leadership.
“In today’s dynamic market, combining the power of content creation and targeted communications with a strong GTM strategy is essential to maximizing return on marketing investment and helping our clients grow,” said Gay Bell, Chief Executive, Platform Communications. “I am very excited that Anne-Louise has joined the Platform team. I have always respected her ability to cut through and deliver success driven marketing strategies that have real impact and build revenue. With expanded services, Platform will deepen client engagement and enhance customer success. And I am sure we will have a lot of fun along the way!”
Anne-Louise brings over two decades of experience developing successful marketing initiatives for media, entertainment, and technology vendors. In the past she has built and led marketing teams at Avid, Ericsson and Telestream.
“I am thrilled to embark on this exciting journey with Platform, a dynamic team with abundant industry expertise,” said Anne-Louise Buick, Director of Platform Communications. “I believe that together we can offer a unique service that will help vendors address the scarcity of internal resources, limited organizational bandwidth, and lack of experienced GTM program managers by streamlining GTM planning and activities to build a path to success. I am looking forward to collaborating with existing and new clients, crafting and executing impactful GTM strategies, comprehensive marketing planning, and strategic enablement.”
Platform’s clients include Edgio, IBC Show, LTN, MRI, Operative, Tata Communications and Telestream.
