M7 Deutschland and German network operator Tele Columbus with its PŸUR brand have renewed and expanded their long-standing partnership.
With the new multi-year agreement, Tele Columbus has secured the distribution rights for a comprehensive range of pay-TV and foreign-language channels for its cable customers.
The rights also include the interactive add-on functions restart, pause, time-shift and 7-day catch-up. PŸUR is using the extended rights for its recently launched hybrid TV and streaming platform PŸUR TV HD, which combines traditional TV with on-demand services.
“We are proud of our 15-year partnership with PŸUR, which guarantees cable customers a broad, attractive channel offering, and are delighted to support PŸUR with licence rights for PŸUR TV HD – a hybrid platform that demonstrates the great potential that lies in cable TV,” said Marco Hellberg, Managing Director of Eviso Germany, the M7 Business Partner in Germany.
Jochen Busch, Chief Consumer Officer at PŸUR, added: “We are delighted to not only continue our long-standing partnership with M7, but also to significantly expand it with new interactive add-on rights. The most attractive content, combined with a variety of new functionalities, form the basis of our new PŸUR TV HD platform and provide a new TV experience for our customers.”