Feyenoord has become the first club in the Dutch football league to launch a dedicated OTT platform.
The 2022-23 Eredivisie champions have launched Feyenoord ONE to both elevate the fan experience and expand its content distribution.
The platform offers Feyenoord-supporters exclusive content, like Feyenoord Original documentaries and series, and provides an unparalleled fan experience through premium matchday content such as extended highlights, player interviews and full match replays, as well as live Academy Matches and live press conferences.
Using Endeavor Streaming’s enhanced data capture and analytics tooling, Feyenoord will also take advantage of deeper consumer insight metrics to maximise audience growth and build a marketplace strategy. The platform launches Wednesday for the second half of 2023-24 Eredivisie season.
“Feyenoord ONE is a valuable addition to our existing club channels such as the website, the app, the magazine, and social media channels. Feyenoord ONE provides our supporters with high-quality content in a singular place, allowing them to decide what to watch, when to watch it and ensuring them they will never miss a thing,” says Feyenoord’s CCO Ruud van der Knaap.
“Moreover, the production and distribution of video content through Feyenoord ONE enables us to further improve the quality of our documentaries, specials and video series. We are incredibly proud to be the first club in the Netherlands to offer our supporters their own streaming service, taking our content production and distribution to the next level.”
Pete Bellamy, Chief Commercial Officer at Endeavor Streaming said. “This platform is a significant opportunity for Feyenoord Rotterdam to deepen its relationship with its loyal fans who are seeking more personalized content and interaction with their favorite team and players beyond the traditional matchday experience. Endeavor Streaming continues to be at the forefront on supporting football clubs on their digital expansion.”
The partnership capitalises on Endeavor Streaming’s experience in delivering innovative direct-to-consumer streaming offerings for some of the world’s biggest football clubs and leagues, including Tottenham Hotspur’s SpursPlay, Union of European Football Associations’s (UEFA) UEFA.tv, the National Women’s Soccer League (NWSL) and the English Football League’s (EFL) iFollow platform.
