The first episode of ITV’s Mr Bates vs. the Post Office has been watched by 9.2 million viewers, making it ITV’s best new drama for three years since the Pembrokeshire Murders in January 2021 when the country was in lockdown.
The four episodes are the most watched programmes on any channel so far this year. The series, including the documentary, has reached 14.8 million.
On ITVX, the ITV Studios and Little Gem Media series has been streamed 12.3 million times in just eight days, providing another boost for the fledgling streaming service.
For the year to date (1st-8th January 2024), ITVX has had 70.1 million streams, its best ever start to the year and up on last year by more than a third (39%).
Kevin Lygo, Managing Director, Media & Entertainment ITV said: “The unwavering success of Mr Bates vs. The Post Office demonstrates the undeniable power of TV, particularly public service broadcasting.
“Aside from it being a ratings hit, dramatising the story with such a high calibre of British actors has reignited the campaign for justice nearly 25 years on, for a group of ordinary people – and the entire nation is behind them.”
ITV1 has also had its best start to the year for more than a decade with an all time share of 18.4% for the first eight days of the year.
For linear launch alone, Mr Bates vs. The Post Office was the most watched programme across all channels with 3.9 million, beating The Tourist on BBC1 (2.2 million), and retaining its live audience for four consecutive nights.
