The Samsung Tizen is the most popular range of smart TV, according to Park Associates research.
The survey from Q3 2023 shows Tizen holding a 35% share, representing a slight drop compared to Q1. However, the brand retains its lead in the smart TV category with competitors LG and VIZIO holding their position.
“Leaders in the smart-TV category are those who are hardware manufacturers, smart TV platform owner/developers, and owners of viewership data – this allows complete control over the user experience. It is no coincidence that Samsung is the most popular smart TV brand, given their wide range of products, large app library, and emphasis on ease of use,” said Sarah Lee, Research Analyst, Parks Associates. “Together, LG (Web OS), SmartCast (VIZIO), and Roku TV OS account for about the same share as Samsung, but these and other options are likely to become more competitive in the coming years.”
Fifty-five percent of households use their smart TV as the primary device for streaming video. Streaming media players remain strong as the second go-to device for around a third of households. Together, these two account for almost 90% of households, squeezing out other devices as preferred devices to consumer video.
“This trend is expected to continue as smart TVs become more commonplace and as streaming media players continue to be cost-effective solutions for a consistent experience regardless of hardware,” Lee said.
