Video entertainment experience specialist 3SS is showcasing its 3 Ready product platform across CES 2024.
The Stuttgart firm will have its largest presence ever at the annual consumer electronics event. 3Ready currently powers over 28 operator and carmaker services in 51 markets with a total user reach of over 68 million users.
It has been engaging with car manufacturers through 3 Ready Automotive, which allows customers to launch their own on-brand content-rich entertainment hub. The superior 3Ready-enabled experience can scale across existing and new car models powered by Android, QNX, Linux and any browser-based infotainment platform.
Recently announced content partners YouTube, Zattoo and maxdome are part of 3Ready, alongside Germany’s pre-eminent kids’ content provider TOGGO, amongst others.
“Without content, a screen is just a screen. Now, with 3Ready Automotive, OEMs have the real opportunity to differentiate by offering a branded entertainment hub. This will be an increasingly important factor influencing consumers’ vehicle purchase decisions. Furthermore, automakers can reap meaningful revenue streams,” explained Felix Walter, Head of Automotive at 3SS.
“Not only can they monetize their content offering, there’ll be commercial opportunities via third-party advertising, co-marketing and product placement.”
3Ready Automotive is pre-integrated with leading automotive technology and global content partners and will be shown on the booths of CES 2024 exhibitors including Bosch, P3, TomTom and Dolby.
