Roku has announced a series of additions to its range of Roku-branded televisions.
The Roku Pro Series offers “brilliant picture, immersive audio, and elegant design” and will be available in the United States this Spring.
Three sizes will be available, 55”, 65”, and 75, and all featuring a 4K QLED display, Mini-LED, local dimming, enhanced audio technology for a wide cinematic sound, and a new modern design that rests flat against the wall. As the top platform for steaming services in the United States, the product is naturally designed for streaming.
“Roku Pro Series’ picture and audio quality, polished design, unique features, and ease-of-use bring the market leadership and innovation that Roku is known for to a TV made for streaming,” said Chris Larson, Vice President, Retail Strategy, Roku. “As we hit 10 years of the Roku TV program, we believe this new line of TVs will set a new standard for an elevated streaming experience.”
Roku has also today that Roku Smart Picture, a new set of features, will come to the Roku TV program in spring 2024. Created by Roku’s Picture Quality Tuning Team for all Roku TV models, including the Roku Pro Series, Roku Smart Picture identifies what type of content is on a screen through methods including artificial intelligence, machine learning, and data from content partners to automatically adjust the picture for an optimized viewing experience – ensuring that consumers are getting the best presentation of their favourite content.
