The cost of subscribing to streaming services in Germany has surged by almost 25% since mid-2022.
A market analysis of the OTT market by solutions provider TeraVolt suggests an increasingly complex market.
A subscriber who wants to take a selection of the most popular services is now paying a monthly €257.68, an increase of close to €50. Recently announced price increases will drive up the cost further still.
Bundles have emerged as a savvy solution to combat these rising costs. Providers like Telekom, Sky, Vodafone, waipu, and O2 offer bundles that can potentially save consumers several hundred euros per year.
“In the new TV reality, viewers are challenged to balance complexity, cost and content. The industry must adapt to offer more streamlined and cost-effective ways for consumers to access the diverse range of content they desire. Ad-based product tiers are an important part of the solution here”, says Tobias Künkel, CEO of TeraVolt.
“In this era of streaming abundance, TV platforms have a more important role than ever. As viewers grapple with a dozen of choices they provide aggregation, curation, and guidance”, concludes Künkel.
TeraVolt’s analysis for 2023 includes established services like Amazon Prime Video, Netflix, Disney+, Apple TV+, Sky, and DAZN, as well as RTL+, Joyn, MagentaTV, YouTube Premium, DYN, Paramount+, Discovery+, and the Rundfunkbeitrag.
