German cable operator Tele Columbus has launched its next-generation hybrid set-top-box service PŸUR TV, supported by German software solutions provider 3SS.
The new PŸUR TV hybrid DVB-C plus OTT STB, based on Android TV Operator Tier and manufactured by Sagemcom, is delivering an advanced entertainment experience to consumers using the 3SS 3Ready product platform. Nagra’s OpenTV Video Platform is core to Tele Columbus’ next-gen aggregation strategy, and also powers PŸUR TV.
In May 2023, it was announced that Tele Columbus had chosen 3Ready to drive the user experience for its next-generation entertainment offering. The launch of this set-top box kicks off a roadmap of multiscreen devices, including smart TVs and mobile devices, on which consumers will be able to access the service.
PŸUR TV features content-centric discovery enabled by deep-linked content integration with Amazon Prime Video, RTL+ and YouTube. Catchup and replay content from German public broadcasters ARD and ZDF are also deep-linked, and can be accessed directly from the PŸUR TV custom launcher.
To simplify access to global streaming services Prime Video, Netflix, Disney+ and YouTube, these can be launched via a dedicated button on the remote control. Google TV services such as Assistant for voice search and Play Store have been integrated, enabling access to content, apps and games in the Android TV ecosystem.
The hybrid PŸUR TV service complements live TV viewing with advanced features including catchup, startover and timeshift.
