Content discovery firm ThinkAnalytics has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Advertising Intelligence and Measurement.
The status recognises ThinkAnalytics for its expertise in providing customers with both professional services and software solutions that empower advertisers and marketers to reinvent workloads with solutions that offer improved targeted advertising for cross-platform TV that leverages real-time first-party viewing data, creating content-based behavioral audiences at scale.
“ThinkAnalytics is proud to achieve the AWS Advertising and Marketing Technology Competency,” said Peter Docherty, Founder and CTO. “We are dedicated to helping our customers create greater advertising engagement and value in cross-platform TV. By leveraging the agility, breadth of services, and pace of innovation that AWS provides, we’re able to harness the potential of our customers’ first-party data and create cross-media audience segments in real-time, unlocking their revenue potential with advanced addressability in cross-platform TV advertising.”
Operators and advertisers are often limited by only having a thin layer of first-party data and are dependent on third-party data with accuracy risks such as recency and claimed but not actual behaviour. ThinkAdvertising enables TV and OTT providers to target audience segments previously only available in digital and transforms their first-party data into valuable audience segments, while also helping to identify valuable inventory and minimize wastage. AWS Clean Rooms enable the activation of these audience segments by facilitating collaboration between partners in a secure environment without sharing the raw data, protecting the underlying data with a broad set of privacy-enhancing controls.
