Tele Columbus has signed an agreement with Simply.TV to supply advanced metadata to its hybrid Android TV service, PŸUR TV.
The new service will integrate EPG data to provide viewers with a comprehensive and user-friendly guide to their favorite content. Additionally, third-party application integrations will provide access to a wide range of streaming applications directly from the TV interface, delivering convenience and a unified viewing experience.
Lars Lanske, Head of TV & on Demand Products at PŸUR, said: “With unparalleled flexibility and transparency behind the metadata, moving to Simply.TV made sense with the future in mind. With Simply.TV’s expertise, we now have the tools to offer our customers an unparalleled entertainment experience and remain competitive in this dynamic landscape.”
Daniel Rühmann, the Chief Operating Officer at Simply.TV, added, ” We feel privileged to welcome Tele Columbus into our expanding network of global TV operator partners who are harnessing our metadata to craft exceptional user experiences.”
The hybrid cable and multiscreen solution, PŸUR TV, was announced in May and will also use Nagra’s OpenTV Video Platform and 3SS’ 3Ready Framework.
3SS, Harmonic, Broadpeak and Sagemcom are also delivering technology to the project.
