According to the company, the expansion is strategically focused on advertising representation and strengthens XITE’s position in the market.
Commenting on the development, Ingmar Rood, VP global advertising Sales at XITE, said: “XITE is growing at a rapid pace and we notice that the demand for high-quality Connected TV inventory is now greater than the supply. In order to offer our advertisers more scale, we have consciously chosen strong brands with a large, high-quality reach and premium brand safe content”.
At a time when linear viewing time is declining, XITE is experiencing significant growth in the reach of its interactive TV app and thematic FAST channels
Rood added: “More and more advertisers are using Connected TV to reach their target group in the most impactful way. By targeting, for example, age, time or music genre, campaigns become more relevant and effective. To provide more insight into the effect of CTV campaigns, XITE recently also offers brand lift studies”.
With this growing advertising network, which will soon be rolled out in other European countries, XITE now reaches millions of Dutch people on the big screen.