Setanta Sports, a leading sports multimedia platform present across Eastern Europe and Central Asia, has entered into an exclusive partnership with Netflix in 13 countries.As a result, a new joint bundle called Fan Pack will allow viewers to subscribe to Setanta Sports and Netflix and for a single fee and have access to content from both services.
Commenting on the partnership, Tamar Badashvili, deputy CEO at Setanta Sports, said: “We are thrilled to be partnering with Netflix to create an exclusive blend of sports and entertainment. Netflix’s global recognition and iconic film and series play a pivotal role in enhancing our market presence, while our Fan Pack offers a one-of-a-kind fusion of top-tier sports and Netflix’s beloved content. This partnership marks a significant milestone in redefining entertainment and ensuring that everyone finds what they need in a single package”.
Maja Porczynska, director of business development in Central & Eastern Europe at Netflix, added: “We always strive to make it even easier for people to sign up and enjoy Netflix shows and films on their TV, their mobile phone, tablet or computer – at home or on the go. It’s very exciting that with this special partnership, in several countries at once, we are making Netflix even more accessible to a vast range of viewers interested in the best of sports and entertainment”.
