Media services provider Red Bee Media has extended its multi-year partnership with audience data company Samba TV.
Red Bee’s metadata will now be integrated into Samba’s suite of end-user software products, including interactive TV, research and analytics.
“We are excited to continue our relationship with Red Bee Media to build on the richness of our TV software and data solutions,” said Samba TV CCO Aden Zaman. This partnership is a testament to both Samba TV and Red Bee’s dedication to excellence, innovation, and creating a more interactive and personalized television experience.”
“We are thrilled to continue this strategic partnership with Samba TV,” added Red Bee Media Head of Sales for Market Area Americas Jason Marchese. This extension of our current partnership exemplifies our commitment to advancing the television industry along with Samba TV’s innovative software products.”
Samba TV will incorporate Red Bee’s rich metadata to supplement its analysis of viewership behaviours and Red Bee’s linear schedules as an input to validate its media measurement and advertising effectiveness.