Kasia Jablonska has been appointed director of digital and on-demand for EMEA at BBC Studios, with immediate effect.
In her new role, she will develop, execute, and bolster strategic plans aimed at expanding digital revenue streams, innovating new digital products, and optimising audience engagement on various digital platforms across EMEA.
With over 20 years of experience in content monetisation, commercial, and editorial strategies, Jablonska’s extensive background includes working with media companies such as Fox, NBC Universal, A+E Networks, Scripps/Discovery, and Endemol Shine Group.
Since her arrival at BBC Studios in December 2021, she has contributed to the launch of BBC Player in Poland and BBC Nordic+. Under her leadership BBC Studios has grown its FAST portfolio in EMEA to six channel brands in 42 countries including the recent launch of the Top Gear FAST channel with Samsung TV Plus in Benelux and Pluto TV in German speaking territories, France, Italy and the Nordics. BBC Studios growing portfolio of FAST channels now includes: Doctor Who in Spain, Italy, France and Germany, BBC Drama in Spain, Italy and France, as well as BBC Food, BBC Travel and BBC History in Germany.
According to BBC Studios, her elevated role is critical in supporting editorial and commercial teams across EMEA, creating and launching new digital products, maximising opportunities to grow digital revenues, driving innovation, helping upskill teams and building digital audiences.
Commenting on her appointment, she said: “I am truly excited that in my new role, I will have the opportunity to contribute to BBC Studios’ digital transformation story, working alongside my talented colleagues in EMEA to deliver best of British content to our audiences in multiple new and creative ways. It’s crucial to follow viewers and capture their interests wherever they are, whether it’s on linear TV, streaming players, or FAST propositions”.
Jablonska will report to Arran Tindall, CCO, EVP – EMEA key markets and Tim Christlieb, SVP, GM branded services – EMEA key markets. He added:“Kasia’s promotion is a reflection on her innovative approach and strategic vision which have already made a significant impact on our team and digital developments in EMEA . We are confident that she will continue to drive excellence and successfully grow BBC Studios presence in the digital space further”.
