Fans of Bravo’s Below Deck Mediterranean on NBC’s Peacock streaming service will be able to purchase items featured in the show following a new commerce agreement between Walmart and NBCUniversal.
Viewers will be able to browse Walmart products used by crew members and guests – from table settings to cookware in the galley, and yacht-life looks.
The shoppable episodes will air on Peacock November 7th, December 5th and December 12th. When customers find something they love during an ad break, they can simply press arrows on the remote to browse the interactive onscreen product carousel and scan a QR code to easily checkout on Walmart.com.
“Walmart customers are finding inspiration everywhere and anywhere, including their favourite TV shows. It’s why we’re always looking for innovative ways to shorten the distance between that inspiration and the ability to purchase,” said William White, Chief Marketing Officer, Walmart US. “We know some of our customers’ most loved TV shows right now are on Bravo. By expanding our shoppable TV footprint with NBCUniversal, we’re pairing our incredible product assortment with some of their most talked-about content so our customers can quickly purchase items inspired by their favourite cast-members while they’re watching.”
The shoppable episodes are enabled by NBCUniversal’s Must ShopTV Ad Innovation and Walmart’s web checkout. Powered by KERV Interactive, Must ShopTV uses AI technology to identify objects within the scene of a show, enabling viewers to shop products featured in or inspired by the content they’re watching. So, after the chief stew serves the sit-down dinner using dishware, viewers will be served a shoppable ad unit where they can shop similar dishware on Walmart’s site, at the affordable price point viewers love Walmart for. Plus, items are paired with Walmart’s inventory, so viewers will only see options that are readily available to purchase.
“For so long, viewers had to take the hard route, scouring the internet to find a product like what they saw their favorite icons or creators use in-show,” said Josh Feldman, Global Chief Marketing Officer, Advertising & Partnerships, NBCUniversal. “Now, through the power of Must ShopTV, and with Walmart as our launch partner, Bravo fans can get even closer to the content they love by discovering the brands that are already part of the story.”
In the 1990s conference PowerPoints would talk about being able to purchase Jennifer Anniston’s sweater, just by pressing the Remote. It now looks as if NBCUniversal is making this a reality.
