EE and BT TV viewers in the UK are no longer able to skip ads on any ITV channels or recordings if watching them on the internet.
However, in the case of BT TV, according to a BT community blog, after the change, which comes into effect today (November 6) they will still be able to fast forward to ITV shows, just not during ads.
The change, which is in line with ITVX policy, will affect BT TV customers using either the Mini Box or the TV Box Pro in internet Mode (stream TV channels from the internet).