BBC Studios has announced a series of appointments for Key Markets, EMEA as it continues to build its business in the region.
Bram Husken has been appointed to the newly created role of Vice President, Benelux. He will lead on commercial strategy and delivery of best value and commercial returns from the BBC-branded services and content sales opportunities in these markets. Husken will report into Arran Tindall, Chief Commercial Officer, EVP, EMEA Key Markets.
Husken has over two decades of experience in the media industry, most recently as VP, Content Distribution & Management Benelux, Nordics & RCIS at Paramount Global where he was responsible for overseeing the strategic partnerships for content distribution as well as contributing to the SkyShowtime launch.
“It’s an exciting time to be joining BBC Studios in Amsterdam, it is an iconic brand that has an impressive track record for great content, creativity and business within the creative industries here, so I’m delighted to contribute to the brands further growth across the Benelux,” said Husken.
Also based in Amsterdam, Hale Mouritz has been promoted to the newly created position of Director of Programming, Western Europe for services in Benelux and Nordics. Hale will lead the Benelux and Nordics Programming teams, leading on the editorial and content strategy and scheduling initiatives for BBC-branded services in the regions, as well as spearheading the brand and awareness growth of BBC Studios local presence.
Mouritz joined BBC Studios in Amsterdam in June 2021 as Head of Programming, Western Europe where she was and continues to be responsible for the performance of both linear and related VOD services. Under this tenure, she oversaw the successful re-brand of BBC Studios’ Nordic channels, successfully launching new services BBC Nordic and BBC Nordic+. Under Mouritz, BBC First in the Netherlands also became the tenth most watched channel in the country in March 2023.
Andrea Raman has been promoted to Business Development Director, Nordic, MENA, Turkey in which she will be responsible for the distribution partnerships of BBC Studios branded services within these regions. Based in London, Raman will also lead on the development of new business and commercial strategic partnerships, curating packages of BBC brands and content with third party partnerships.
Raman joined BBC Studios earlier this year and has brought a wealth of commercial experience within the broadcast industry having worked with international brands such as ESPN Star Sports, MGM, CNBC and A+E networks.
Announcing the appointments, Arran Tindall, Chief Commercial Officer, EVP, EMEA Key Markets said, “Bram Husken is a strategic and talented leader who brings local expertise in the Benelux, I’m pleased that he is going to be leading our efforts in the region as we look to develop the BBC Studios brands and future portfolio in Benelux. Bram’s appointment alongside the well-deserved promotions of Hale Mouritz and Andrea Raman are vital for the EMEA business as we look to maximise value from our branded services and grow our major customer relationships in the territories across all our lines of business. Harnessing their expertise will enable us to unlock new business opportunities and achieve our growth ambitions in the regions.”
Responsibilities held previously by Simon Cottle, VP Affiliate Sales Western Europe, who is set to retire this year, will be split regionally between Husken and Raman within their new roles.
