DNA has become the first TV operator in the Nordic region to launch a set-top box with Dolby Atmos.
In addition to the immersive sound of Dolby Atmos, the DNA Entertainment Box also features ultra vivid pictures with Dolby Vision and the Android TV-based open ecosystem used in DNA’s previous set-top boxes with Google voice control.
“In addition to enabling better picture quality, we also wanted to challenge the current soundbar and home theatre audio solutions. Finland is not as prepared as it could be for the transition to immersive sound, which may make it difficult or expensive for consumers to adopt this new technology,” said Mikko Saarentaus, Director, Entertainment Business at DNA.
“The Entertainment Box will provide DNA customers with a compact and effortless solution by offering access to all entertainment formats in a single device. The box will also allow customers to use these services at a competitive price without making unreasonably large investments in order to enjoy high-quality audio-visual entertainment in their own homes.”
The DNA Entertainment Box’s Android TV-based open ecosystem combines regular television with streaming services, channel packages and thousands of apps from the app store. In terms of picture quality, the device supports 4K resolution and Dolby Vision HDR, and is equipped with a broad range of connection and integration options. Technical development has been carried out in cooperation with major equipment manufacturers: the device is manufactured by Sagemcom – which also worked on a similar product for Orange Spain – with speakers delivering Dolby Atmos immersive sound, with audio tuned by Bang & Olufsen. The Entertainment Box can also be used with Google Assistant voice control.
”We collaborate with DNA since 2017 with deployments of several 4K Android TV STB models, and we are proud to pursue our partnership with the launch of our latest Video Soundbox model: the DNA Entertainment Box. This product is a true differentiator, that allows DNA to further increase customer satisfaction.” says Olivier Taravel, Senior Executive Vice-President, Audio Video Solutions Business Unit, Sagemcom.
The Entertainment Box aims to better meet consumers’ current entertainment needs by launching a brandnew kind of compact device that enables the latest in high-quality audio-visual playback.
“As we are working towards enabling more immersive experiences for consumers, we are extremely pleased to see DNA being the first operator launching a Dolby Atmos and Dolby Vision video soundbox in the Nordics. Dolby’s promise is to bring home the content in the quality intended by its creator. DNA’s customers will be able to experience the impact and emotion of immersive audio in Dolby Atmos, along with a life-like picture in Dolby Vision”, says Anaïs Libolt, Director of Audiovisual services and Content, Dolby Europe.
The DNA Entertainment Box is currently available for pre-order, with sales beginning on 6 November 2023.
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