The Czech broadcaster Prima has added content from the public broadcaster Ceska Televize (CT) to its steaming service prima+.
Initially, it has acquired the rights to show 11 series and four film titles.
According to Marek Singer, CEO of the Prima Group, “Our strategic goal is to offer viewers a diverse range of content, so that everyone can find something for themselves with us. Thanks to the long-term partnership with Czech Television, we will expand the offer to include other programs from well-known Czech creators and local productions that are popular across generations”.
Since its launch, prima+ has been accessed by almost 800,000 registered users and more than 100,000 paying customers have purchased the prima+ LIGHT and prima+ PREMIUM tariffs.
