The new EE TV is giving the customers the option of an app that will offer a fully integrated EE TV service with live channels to Apple TV 4K.
The EE brand is replacing that of parent company BT and the company has launched a new TV service as part of a range of new consumer products that include Network Connectivity, Subscription Manager, Consumer Electronics Shop, Gaming; Home Security and Insurance.
EE is promising a “truly flexible linear TV service for the busiest homes, featuring the best content, multi-room options and a new set-top-box range”. The adoption of an Apple TV app to deliver the main TV service is a first for a UK operator.
The EE TV Box Pro & EE TV Box Mini with multi-room, will launch in the coming months and give customers a single viewing experience across their home.
An exciting UK-first, EE TV app is to launch on Apple TV 4K with a bespoke TV guide offering a live TV experience as well as an EE branded remote. In addition, the Apple TV app will be available on EE’s set-top boxes.
Customers will navigate their way around the platform with the new EE ID.
Marc Allera, CEO of EE, says: “Today we’re incredibly proud to be launching a new platform for the UK, open to anyone and everyone – that will transform our customers’ experience beyond connectivity.
“With an EE ID, customers nationwide will be able to access a wide range of exciting new products, services and experiences across new sectors – easily and conveniently, in one place. We are also evolving the EE brand, while at the same time doubling down on great new connected products, with the launch of the fastest broadband, best value convergence, and exciting new TV services.”
Also being launched is EE Fibre 1.6Gbps, offering the fastest home broadband speeds of any major provider, including Wifi Enhancer services on new EE Smart Hub Plus router.
The existing BT TV service will be rebranded to EE TV in the coming months.
