DAZN and Sky will again share the rights to Italian top-flight football, each securing packages equivalent to their current holding.
Clubs voted by a majority of 17 in favour to accept the offer worth a combined €900 million a year for the TV rights from the 2024/25 season through until 2028/29. However, this is lower than the €927 million of the previous contract and follows a period when the League had considered establishing its own channel.
DAZN will have seven exclusive matches on each match day, representing 266 matches per season, a further 3 games per match day (114 per season) will be shared with Sky Italia.
Shay Segev, DAZN Group CEO, said: “DAZN has worked incredibly hard over the past five years to deliver for Serie A, its Clubs and their fans. We are grateful to the trust they have put in us for the next five years to keep delivering, innovating, and driving the enjoyment and passion that Italian football is renowned for. It’s a fantastic outcome for all parties. We will keep striving to create the best possible services for our customers, with an absolute focus on making even better the accessibility, entertainment, and invention that DAZN’s world-leading technology is designed to deliver.”
DAZN’s existing contract has not been without controversy. In July, Italian Competition Authority AGCM fined the streaming service and Telecom Italia a total of almost €8 million for their agreement on TV rights for Serie A for the period 2021-2024. The Authority found a bundle between the two partners could not have been replicated by rivals.
The early months of the contract were marred by viewers who had complained about the technical quality of the broadcasts.
