Barb has issued an invitation to tender for its Establishment Survey and panel recruitment contract.
The research body is looking to strike a balance between maintaining high research standards and keeping the Establishment Survey fresh through until the end of the decade.
The Establishment Survey is a continuous survey of around 1,000 UK households every week. It’s one of the largest face-to-face research surveys in the UK and collects data on the characteristics of UK households to ensure that the Barb panel accurately reflects the UK population in terms of demography, geography and TV equipment ownership.
The Establishment Survey is also used to find homes to recruit to the panel.
Caroline Baxter, Barb’s Research Operations Director, said: “In 2024, we are expanding our panel to 7000 homes, so our Establishment Survey is more important than ever to ensuring that our panel profile is current and that we have a large pool of homes to draw on to maintain our sample.”
The invitation to tender is available to potential suppliers, with a deadline for submissions of February 9th 2024. The contract will be awarded in April 2024. The start date for delivery of the new contract is January 2025.
