The share of video streaming in total TV usage declined in Poland last month.
According to Nielsen’s The Gauge, among streaming players, Netflix and YouTube slightly lost shares in September, while Disney+, HBO MAX and Player increased their shares.
YouTube accounted for 1.7% of TV viewing in the 4+ age group, followed by Netflix with 1.5% and other streamers 5.5%.
The Gauge notes that September brings changes to the TV landscape, as almost 6.4 million people in Poland started the new school year that month. This directly reduces the time that students spend at home and changes the makeup of video consumption on TV screens.
Young viewers, aged 4-15, spent, on average, 7 minutes less in front of the TV screen in September than in August. In contrast, viewers aged 35-44 spent 6 more minutes in front of the TV than in August. This increase mainly reflected new schedules on the primary, traditional channels: both continuations of well-known titles and new programmes.
Additionally, before the parliamentary elections which took place last Sunday (October 15), interest increased in news content: news channels and news programmes gained more audience.
These factors contributed to an increase in the share of traditional TV channels viewership and a decline in the share of video streaming in total TV usage.
