RTL Group’s adtech development unit smartclip has expanded its partnership with IP Österreich.
The advertising sales house has recently migrated to smartclip’s full adtech stack to run its total video strategy that combines video and addressable live linear TV.
“This latest integration with [Smartclip’s] complete tech stack is a key step to provide our customers with ad solutions that meet their needs, allowing them to monetise video content across all devices through traditional direct and programmatic sales channels.”
”Thomas Servatius, Co-CEO of smartclip added: “We are pleased to embark on this new chapter of our collaboration, where our cutting-edge products and expertise are combined with the diverse media offerings of IP Österreich. As a trusted technology partner with a sharp focus on addressing European needs, this partnership represents an opportunity to provide new solutions for their local clients.”
Separately, IP Österreich has signed an agreement with stream.tv, which optimises live streams on Twitch.
