3 Screen Solutions (3SS), which provides software solutions for set-top boxes, smart TV, multiscreen and in-vehicle entertainment has selected Grey Juice Lab as its strategic partner to help expand content partnerships for the 3Ready entertainment platform.
Grey Juice Lab has 14 years of experience in tailoring, implementing and operating digital content strategies across the world.
The company will help identify and implement optimal product and commercial approaches to enable content partners to expand their reach into automotive and operator environments/
To date, over 25 entertainment super-aggregators serving 51 markets with total reach of 68 million users, including pay-TV operators, telcos and carmakers, have deployed award-winning 3Ready to launch, scale and manage their unique entertainment hubs, seamlessly integrating content and services from a multiplicity of sources.
3SS says having the right content pre-integrated and available in all serviced markets allows businesses to focus on daily operational excellence, personalization and customer care, leaving all technical hassle behind and speeding up time-to-market.
3Ready is designed to provide service providers with a powerful and flexible platform to seamlessly manage a broad spectrum of ever-changing apps, content and services in real-time.
3Ready holds multiple partnerships with local and global content providers including YouTube and Zattoo.
