New data from the UK research organisation YouGov has found the majority of Amazon Prime viewers feel “bombarded” by advertising.
The data has been released before the introduction of widespread advertising on the streaming platform, slated for early 2024. However, more than half (53%) of Amazon Prime viewers say they feel it is fair to watch adds in exchange for free content.
Just a quarter of the platform’s viewers say they do not feel bombarded by adverts (24%).
YouGov says this poses questions for Amazon to consider around whether the introduction of advertising on the platform will impact on customer satisfaction levels.
Less than a third (30%) say it is unfair to watch ads in exchange for free content, suggesting there is more acceptance of viewing adverts when watching free video content.
Amazon plans introduce ads in Prime Video content in the United States, UK, Germany and Canada in early 2024.
This will be followed by France, Italy, Spain, Mexico and Australia later in the year.
In its announcement, Amazon said that it would aim “to have meaningfully fewer ads than linear TV and other streaming TV providers”.
