Publishers will be able to activate programmatic targeting following the launch by ThinkAnalytics of ThinkAdvertising on AWS Cleanrooms.
The Amazon Web Services platform makes it possible for customers and their partners to more easily and securely collaborate and analyse their collective datasets – without sharing or copying one another’s underlying data.
ThinkAdvertising allows video service providers to create content-based behavioural audiences at scale with first-party data. The solution drives greater effectiveness and accuracy for advertisers, eliminating waste and driving performance in the evolving and complex convergent TV marketplace.
By leveraging the ThinkAdvertising turnkey data solution on AWS, TV publishers can unlock the value of their audiences and create content-based behavioral audiences at scale leveraging first-party data with full data privacy and security.
“ThinkAdvertising is leveraging AWS Clean Rooms to guarantee absolute data privacy, providing cross-platform TV companies with a seamless and secure way to convert their first-party data into cross-platform audiences, unlocking significant cost and scalability advantages. Our relationship with AWS simplifies the process for our customers, enabling first-party data to be harnessed for advertising,” stated Peter Docherty, Founder and Chief Technology Officer of ThinkAnalytics.
By delivering real-time audience segments that harness first-party real-time behavioral changes and engagement, brands can engage audiences when they are most receptive and drive higher results. Initial clients have seen 10x engagement and 20x purchase KPIs.
