Grup Mediapro has agreed with Raffaele Annecchino, an expert in the media and entertainment industry, for strategic advice in the Middle East through the company Blue Ocean Media Partners.
According to Mediapro, Annecchino will bring a wealth of experience in the content sector and transformation, digitalization and growth of different television channels and platforms. His incorporation as an advisor will be strategic for the implementation of new business lines in the region and the development of new content.
Mediapro already boasts a presence in the Middle East where it began activity more than 15 years ago. It has four offices in the region in Qatar, Turkey and two in the United Arab Emirates and provides audiovisual services and broadcast solutions to different countries in the region such as Iran, Iraq, Armenia, Syria, Turkmenistan and Uzbekistan.
Annecchino will support and enhance the activity of Mediapro in the area through Mediapro Middle East. Blue Ocean Media Partners, with offices in Dubai and Madrid, specialises in the media and entertainment sector.
Annecchino has extensive experience leading growth plans for media and designing global and local strategies. As CEO of Paramount International Networks Streaming Studio, he spearheaded growth of TV channels and platforms such as: MTV, Nick, BET, Paramount+, Pluto, Channel 5 in the UK, Network 10 in Australia, Telefe in Argentina and Chilevision in Chile.
Annecchino fostered the creation of production centres with the acquisition of studios in Africa, Asia, Europe and LATAM and prior to his role as CEO of Paramount International, the media expert was president and managing director of ViacomCBS International for Africa, Asia, Europe and the Middle East.
He said that “by promoting the activity of broadcast & media services, innovation, egames and eSports and The Mediapro Studio, I am wholeheartedly convinced that Grup Mediapro has the opportunity to position itself as a reference partner in the Middle East, one of the fastest growing markets in the media and entertainment sector”.
Tatxo Benet, CEO of Grup Mediapro, added: “the vast and transversal experience of Annecchino as a unique opportunity to enhance the implementation of the group in the Middle East area, supporting and enhancing the great work done by Mediapro Middle East thus far, building on what has already been established”.
