Paramount Global has appointed Anna Priest as its senior VP and head of Paramount+ for the UK market.
Ms Priest was previously chief marketing officer (CMO) for Paramount UK.
She’ll report to Marco Nobili, executive VP and international general manager of Paramount+.
Her role will be to define the strategic vision for Paramount in the IK and Ireland.
The company’s content, marketing and distribution will also now report into Ms Priest.
While CMO Ms Priest’s team worked on a consumer promotion that saw popular Star Trek characters greet travellers at Heathrow Airport. She also organised a Star Trek-themed Holo-Panel at MCM Comic Con in London.