NBCUniversal’s all-reality SVOD service Hayu will make its debut in New Zealand on October 5.
Commenting on the launch, which will be on a full array of devices including mobile, tablet, connected TV, console and web, Hendrik McDermott, MD, EMEA Networks, Hayu and direct-to-consumer, NBCUniversal, said: “As the destination for world-renowned reality content, this Hayu expansion continues delivering on our goal of super-serving the best reality TV to even more fans of the genre, of which there are many in New Zealand.
“It’s another important milestone to be launching our DTC subscription streaming service in the country, extending the service to 45 territories”.
Chris Taylor, MD, NBCUniversal International Networks & direct-to-consumer and distribution, ANZ and executive chairman of Bravo New Zealand, added: “We are delighted to expand the portfolio of NBCUniversal International Networks & DTC in New Zealand; the launch of Hayu now delivers Kiwi super-fans their favourite reality shows on the same day as the US, plus never-before-seen series now available to New Zealand audiences. The launch of Hayu strengthens our on-going commitment to the market”.
Hayu will be available for NZ$8.99 per month, NZ$43.99 for six months or NZ$79.99 for 12 months. New Hayu subscribers can access a limited-time promotion for a 12-month subscription at 50% off between October 5-23.