Almost 5 million Poles aged 15+ watched at least one local TV station in the year to July 31.
According to the National Media Institute (KIM), the actual total stood at 4.9 million between August 5, 2022 and July 31, 2023 compared to 5.2 million between August 5, 2022 and February 28, 2023.
The overall reach of local TV stations was 6.7 million (7.8 million) and an average of 1.4 TV stations (1.5) were viewed.
KIM notes that its research covered TV stations that stated off as cable channels.
It adds that the most popular in the period August 5, 2022 and July 31, 2023 were Telewizja WTK (6.7% share of local TV station viewing), followed by Lubelska.tv (6.3%), TV Olsztyn (6.2%), TV Toya (3.2%) and Teletop Telewizja Gorzow (2.8%).