Zee Entertainment Enterprises is relaunching Bollywood channel Zee One into the German market.
Zee has reached agreement with Samsung TV Plus that will see several thousand hours of content distributed on the FAST channel service.
The premium content has been specially adapted for the German market with successful Indian television series including Jamai Raja, Kundali Bhagya and Jodha Akbar dubbed into the German language.
Punit Misra, President, Content & International Markets at Zee Entertainment Enterprises, said: “We are delighted to collaborate with Samsung TV Plus to offer an enriched Indian entertainment experience for our viewers in Germany, Switzerland, and Austria. As a global content company, Zee is present in over 190 countries, entertaining over a billion viewers worldwide. With this partnership, we are recommitting ourselves to being Extraordinary Together in the service of one of the most competitive and leading content markets worldwide.”
Benedikt Frey, Country Lead DACH, Samsung TV Plus, added, “We are delighted to add Zee One to Samsung TV Plus in Germany, Switzerland, and Austria. This marks an exciting moment as we bring hours of Bollywood-centric content to the service in the DACH region. We look forward to bringing the vibrant world of Bollywood to new and existing audiences, in Indian languages.”
Samsung TV Plus is Samsung’s own FAST service. It comes pre-installed on Samsung Smart TVs from 2016 to 2023 and can be downloaded from the Google Play and Galaxy Store on Samsung Galaxy devices in select territories.