Sky Sports achieved a peak audience of 734,000 for its coverage of the 2023 Solheim Cup, the highest-ever for the event.
The broadcaster said the numbers demonstrate continued growth in audiences for women’s sport on Sky Sports in 2023, following similar records broken for the Ashes, Women’s Super League and The Hundred.
Sunday’s singles day averaged 438,000 and drew in the highest peak viewing (734,000) as as Team Europe retained the trophy for the third successive tournament.
Sky Sports Director of Golf, Jason Wessely said:?“It was great to see such a thrilling tournament and atmosphere in Spain, and to know that thousands of people are continuing to enjoy women’s golf. We’re delighted to see so many new and old fans engaging across all our women’s sport portfolio, and we know that we have a fantastic opportunity both with women’s golf and beyond to tell the stories of the greatest female athletes and sporting events in the world.”
Across Sky Sports’ digital platforms, there were over 3.7 million views of Solheim Cup editorial content, with 193,400 VOD views on skysports.com and App across the three-day tournament. On social, Sky Sports Golf on X saw over 5.6 million impressions and 1.7 million views, with the video of Emily Pedersen’s hole in one on Sky Sports TikTok drawing in over 25,000 views.