Global SVOD revenues are forecast to reach $127 billion by 2029.
This, according to the latest report from Digital TV Research, will be up from the 2023 total of $107 billion in 2023.
The reports adds that the US and China will account for half of the 2029 total, with the former adding $2 billion of the $20 billion extra SVOD revenues between 2023 and 2029. Meanwhile, Brazil, Germany, Japan and South Korea will each be up by $1 billion.
The six big US-based platforms will add $12 billion in SVOD revenues between 2023 and 2029 to take their combined total to $72 billion. Netflix will remain the SVOD revenue winner, with $34 billion expected by 2029 – more than Disney+, HBO Max and Paramount+ combined.
Commenting on the findings of the report, Simon Murray, Principal Analyst at Digital TV Research, said: “the key metric for the main SVOD platforms has moved away from subscriber growth to profitability”.
