AVOD revenues for TV series and movies are forecast to grow to $69 billion by 2029.
This, according to the latest report from Digital TV Research, will be up by $30 billion from the 2023 total of $39 billion.
The report adds that the US will contribute 31% to the 2029 AVOD total; down from 40% in 2023 – showing that other countries are growing faster. The US will also increase by $6 billion between 2023 and 2029, with China adding about half that amount.
Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “These forecasts are a lot lower than our previous edition due to lower ad growth and as platforms have delayed and/or scaled back their expansion plans. Most hybrid AVOD-SVOD tiers offered will be in developed markets. Few platforms want to risk antagonizing the investment community by expanding these services into developing markets where the rewards are lower”.
